Appreciation of acai core of a pulp producer from Ananindeua/PA: proposal of reverse channel structure oriented by NPSW and reverse logistics

The intensification of production and growth of consumption leads to generation of large amounts of waste, which is subsequently disposed of inappropriately, further polluting the environment. Within this context, the National Policy of Solid Waste (NPSW), through Reverse Logistics (RL), aims to maximize the use of resources by the sustainable production and rehabilitation of waste in production cycles. Acai, a valued-consumption commodity in domestic and international markets, is an example of a product whose potential has been underused. This article aims to enact these concepts on a producer from Para by the recycling of lump and consequent rationalization of the use of the product. A reverse channel structure was proposed, involving the phases of collection, screening, processing and disposal based on Fleishmann et al.’s model (2000), and other similar chain ractices, NPSW guidelines and additional influential factors on its construction based on Leite (1999). The results demonstrated the facilitators points and barriers faced by the producers.