USING SOCIAL MEDIA IN THE ROMANIAN HERITAGE CONSUMPTION. OBSERVATIONS AND RECOMMENDATIONS

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ID: 69029
2014
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Abstract
Today, the high level of use and interaction of Social Media influences greatly the business environment which is thus exposed to a paradigm shift, where hierarchies fall apart and the communication and collaboration create wider and wider networks for the employees and all the partners of the organizations. All the economic sectors, including the tourism and services, are affected. In this spirit, this paper discusses the opportunities and challenges that emerge from the contemporary Social Media evolution for promoting the tourism potential of a country or region. We have noticed changes facilitated by the Web 2.0 related technologies regarding the delivery of information, and the relationship with the modern tourist. According to this information, we have come to several conclusions and recommendations in order to increase the visibility and consumption of Romanian heritage in the 2014 -2020 time horizon.
Reference Key
popescul2014usingsea Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors POPESCUL, Daniela;GEORGESCU, Mircea;
Journal sea: practical application of science
Year 2014
DOI
DOI not found
URL
http://seaopenresearch.eu/Journals/articles/SPAS_5_74.pdf
Keywords
geography (general) general works business finance geography. anthropology. recreation recreation. leisure

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