Apple et ses fans: images et récits dans les réseaux sociaux

Clicks: 350
ID: 64922
2016
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Abstract
This research analyses the imaginaries of Italian Apple fans in social networks communities. Our goal was to understand how users perceive Apple through the images they associate with the brand and its technologies. We chose social networks communities’ activities as a research field because we believe that social networks offer fertile ground for the study of imagery. To query the imaginaries of the fans, we looked at the most shared thematic and stories as well as mental and social representations.We used a composite research methodology – mainly qualitative methods - like the approaches developed in digital ethnography (Kozinets 2010).We also interviewed ten fans.
Reference Key
rega2016appleimgo Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Rega, Rossella;
Journal im@go a journal of the social imaginary
Year 2016
DOI
DOI not found
URL
http://cab.unime.it/journals/index.php/IMAGO/article/view/1197
Keywords
Therapeutics. Pharmacology Medicine (General) Engineering (General). Civil engineering (General) history of scholarship and learning. the humanities social sciences (general) education (general) fine arts arts in general social networks

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