Social marketing’s consumer myopia: Applying a behavioural ecological model to address wicked problems
Clicks: 196
ID: 62064
2016
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| Reference Key |
brennan2016socialjournal
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|---|---|
| Authors | Brennan, L. |
| Journal | journal of social marketing |
| Year | 2016 |
| DOI |
10.1108/JSOCM-12-2015-0079
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| URL | |
| Keywords | Keywords not found |
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