Offering-level strategy formulation in health service organizations.

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ID: 61027
1990
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Abstract
One of six different strategies must be selected for a health service offering to provide consumers with distinctive value and achieve sustainable competitive advantage in a market or market segment. Decisions must be made regarding objectives sought, market segmentation, market scope, and the customer-value proposition that will be pursued.
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pointer1990offeringlevelhealth Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Pointer, D D;
Journal health care management review
Year 1990
DOI
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Keywords
information developing countries communication knowledge economic development economic factors financial activities foreign aid asia organizations iec organization and administration program activities programs summary report international agencies un social development computers data storage and retrieval information distribution information networks information processing information retrieval systems

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