What’s the Big Deal? How Sales Promotions Displayed by Others Online Can Influence Online and Offline Purchase Intentions

Clicks: 237
ID: 60287
2019
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Reference Key
majid2019whatsjournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Majid, K.
Journal journal of interactive advertising
Year 2019
DOI
10.1080/15252019.2019.1569573
URL
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