Can You Hear Me Now? Marketing Essentials for Audiologists in a Noisy Health Care World.

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ID: 58560
2016
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Abstract
Audiologists, even those with a strong acumen for business, are not traditionally taught the basics of creating a robust practice identity and dynamic marketing plan. This activity will teach learners how to create a distinct brand that separates them from others in a competitive and distracted marketplace. Additionally, learners will gain an understanding for how to blend traditional marketing tools with more modern online options and social media. Upon completion, learners will be familiar with the skills necessary to actively create, implement, and track the effectiveness of their marketing strategy using proven methodologies.
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rudden2016canseminars Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Rudden, DAnne;
Journal seminars in hearing
Year 2016
DOI
10.1055/s-0036-1593998
URL
Keywords
social media branding internal/external marketing key performance indicators marketing plan tracking

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