The Effect of Marketing Mix, Brand Image, and Service Quality on Customer Loyalty In Bank BNI Syariah

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2018
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Abstract
The objective of research was to find out the effect of marketing mix, brand image, and service quality on customer loyalty in Fatmawati Branch of Bank BNI Syariah. Data employed in this research was primary one; data collection was carried out using questionnaire distributed directly with random sampling method; the object of research was customers of Bank BNI Syariah. This research was expected to contribute to the bank, particularly Fatmawati Branch of Bank BNI Syariah, in order to give good service to their customers. The result of research showed that marketing mix, brand image, and service quality affected positively and significantly the customer loyalty in Fatmawati Branch of Bank BNI Syariah either partially or simultaneously.
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mulazid2018theinternational Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Mulazid, Ade Sofyan;Fadilah, Ligar;Sesunan, Yunia Silvia;
Journal international journal of business and islamic economics
Year 2018
DOI
DOI not found
URL
http://e-journal.iainpekalongan.ac.id/index.php/IJIBEC/article/view/1370
Keywords
business economics as a science finance commerce management. industrial management commercial geography. economic geography

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