Involvement in consumer-generated advertising: Effects of organizational transparency and brand authenticity on loyalty and trust

Clicks: 244
ID: 53878
2019
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busser2019involvementinternational Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Busser, J.
Journal international journal of contemporary hospitality management
Year 2019
DOI
10.1108/IJCHM-10-2017-0685
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Keywords Keywords not found

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