Simplified Data Analytics for the Accurate Evaluation of a New Venture's Market Potential

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ID: 53522
2006
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Abstract
This article examines the creation of an accurate market projection designed with easy-to-use, cost-effective data analytic techniques. Many of the techniques explored are derived from the subdisciplines of decision support and data warehousing found in the information technology arena. Two significant contributions are presented: a simple mathematical technique that eliminates the need for heuristics, and the simplification of the process to the point where no computer or sophisticated statistical analysis is needed.
Reference Key
mattei2006simplifiednew Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Mattei, Michael D.;Hellebusch, Stephen;
Journal new england journal of entrepreneurship
Year 2006
DOI
DOI not found
URL
https://www.emerald.com/insight/content/doi/10.1108/NEJE-09-02-2006-B001/full/pdf?title=simplified-data-analytics-for-the-accurate-evaluation-of-a-new-ventures-market-potential
Keywords
Medicine Technology (General) business economics as a science economic theory. demography law electronic computers. computer science political institutions and public administration (general) labor systems small and medium-sized businesses, artisans, handicrafts, trades

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