Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content

Clicks: 213
ID: 53497
2019
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Combines engagement data with AI-assessed academic quality
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hu2019generatingjournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Hu, Y.
Journal journal of management information systems
Year 2019
DOI
10.1080/07421222.2019.1628908
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