Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination

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ID: 52268
2019
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Abstract
Changes in the structure of consumers’ (tourists’) needs that shape tourism in accordance with the modern way of life attribute greater importance to different types of consumers/tourists. Understanding consumer behaviour (tourists as consumers) is significant in terms of tourism destination management. This paper presents the results of a research conducted with the aim of identifying activities (visiting cultural and historical attractions, sport and recreation, health, fun, gastronomy, shopping, cultural entertainment events) that consumers/tourists prefer in a tourist destination depending on their age and family structure. Two hypotheses were set in this paper: H1: There is a statistically significant difference between the age of tourists and the activity preferences in a tourist destination; and H2: There is a statistically significant difference between the family structure of tourists and the activity preferences in a tourist destination. The sample included 1117 respondents from the area of the Autonomous Province of Vojvodina. A survey was conducted from January to March 2017. In accordance with the defined hypotheses, descriptive statistics and a statistical test of multivariate analysis of variance (MANOVA) were used.
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tomic2019consumerekonomska Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Tomić, Slavica;Leković, Ksenija;Tadić, Jelena;
Journal ekonomska istraživanja
Year 2019
DOI
DOI not found
URL
http://dx.doi.org/10.1080/1331677X.2019.1579663
Keywords
geography (general) social sciences (general) architecture management. industrial management economic growth, development, planning regional economics. space in economics geography. anthropology. recreation management of special enterprises

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