O USO DAS MIDIAS DIGITAIS COMO FERRAMENTA DE DIVULGAÇÃO DA GESTÃO AMBIENTAL EMPRESARIAL: UMA RELAÇÃO ENTRE SUSTENTABILIDADE E LUCRATIVIDADE

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ID: 52042
2015
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Abstract
Currently sustainability programs of organizations are directly related to the increase of its profitability. With more demanding and aware consumer companies have used these changes as a strategic form of disclosure of their practices in social media as a way to improve its image. The method used for this research was literature with the use of the main authors who address this topic. The objective was to demonstrate the benefits of sustainable practices for the disclosure of organizations through digital marketing. Through research it was found that there are several benefits such as improved image of the company, zero cost to the disclosure, more easily reach your target audience, etc.
Reference Key
neto2015ocolloquium Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Neto, Alvaro Costa Jardim;Sant’ana, Jéssica Cristina Jordão;Rodrigues, Valdecir Cahoni;
Journal colloquium humanarum
Year 2015
DOI
DOI not found
URL
http://revistas.unoeste.br/revistas/ojs/index.php/ch/article/view/1230/1399
Keywords
Education Technology (General) psychology business economics as a science education (general) economic theory. demography communication. mass media special aspects of education visual arts management information systems

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