Impact of digital marketing on consumers' impulsive online buying tendencies with intervening effect of gender and education: B2C emerging promotional tools

Clicks: 196
ID: 52021
2019
Article Quality & Performance Metrics
Overall Quality Improving Quality
0.0 /100
Combines engagement data with AI-assessed academic quality
AI Quality Assessment
Not analyzed
Abstract
Abstract is not available for this article.
Login to Search Abstract
Reference Key
sarwara2019impactinternational Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Sarwar-A, Alam M.
Journal international journal of enterprise information systems
Year 2019
DOI
10.4018/IJEIS.2019070103
URL
Keywords Keywords not found

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.