Sustaining Innovative Success: A Case Study on Consumer-Centric Innovation in the ICT Industry

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ID: 50784
2016
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Abstract
The phenomenon of innovation growing rapidly and having a shorter lifespan is a structural change due to the development of ICT (Information and Communications Technology), diverse investment methods, and reduced pattern of innovation adoption. For ICT companies to survive and maintain their success in this ever-changing environment, they need to succeed in fulfilling both productivity and accuracy of innovation. To sustain their innovative success, ICT companies should consistently maintain the direction of innovation towards consumers. The present study analyzes various cases of ICT companies which succeeded or failed to maintain their prior innovative success, and suggests consumer-centric innovation as a solution. To create consumer-centric innovations, companies have to (1) predict the dynamically evolving demand of consumers and continuously transform; (2) proactively employ observation method and big data analysis to discover hidden demands; and (3) identify hassles such as wastes, inconveniences, and anxieties, and put effort in solving these hassles.
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choy2016sustainingsustainability Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Choy, Minkyung;Park, Gunno;
Journal sustainability
Year 2016
DOI
DOI not found
URL
http://www.mdpi.com/2071-1050/8/10/986
Keywords
Zoology Botany Medicine Science environmental effects of industries and plants renewable energy sources environmental sciences public aspects of medicine social sciences (general) arctic medicine. tropical medicine environmental law economic growth, development, planning

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