Mobile Technology as Part of Banks’ Business Model
Clicks: 311
ID: 48401
2019
Article Quality & Performance Metrics
Overall Quality
Improving Quality
0.0
/100
Combines engagement data with AI-assessed academic quality
Reader Engagement
Star Article
69.5
/100
308 views
251 readers
Trending
AI Quality Assessment
Not analyzed
Abstract
During the last few decades, the banking market has changed significantly making banks face new challenges. Mobile technology development has had a powerful impact on all human activities including banking. Mobile technology has changed both the information and communication sharing, as well as customers’ market behaviour. All these changes should be taken into account in the process of searching for competitive advantage factors and designing banks’ business models.
The purpose of the paper is to propose the framework for banks’ business model that incorporates using mobile technology and creating a competitive advantage. The foundation of this framework is based on theoretical considerations. The paper analyses contemporary business models used by banks, their value proposals and their relation to customers’ needs and expectations. The research highlights the routes for using mobile technology in the further development of banks’ business models from the perspective of the process of creating and delivering value for customers.
| Reference Key |
klimontowicz2019mobileacta
Use this key to autocite in the manuscript while using
SciMatic Manuscript Manager or Thesis Manager
|
|---|---|
| Authors | Klimontowicz, Monika;Harasim, Janina; |
| Journal | acta universitatis lodziensis folia oeconomica |
| Year | 2019 |
| DOI |
DOI not found
|
| URL | |
| Keywords |
neoplasms. tumors. oncology. including cancer and carcinogens
business
diseases of the respiratory system
finance
social sciences
electronic computers. computer science
law in general. comparative and uniform law. jurisprudence
marketing. distribution of products
information resources (general)
banking
|
Citations
No citations found. To add a citation, contact the admin at info@scimatic.org
Comments
No comments yet. Be the first to comment on this article.