MOBILE MONEY SYSTEM AS A TOOL OF FINANCIAL EMANCIPATION OF THE POOREST OF THE POOR IN DEVELOPMING COUNTRIESM

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ID: 48395
2014
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Resumo
This article uses an examination of M-PESA, a large-scale financial service in Kenya, that is accessible from ordinary mobile phones. It has seen exceptional success since its introduction by mobile phone operator Safaricom in Kenya in March 2007 - it has already been adopted by 17 million customers. In this article M-PESA’s market success is  interpreted in the context of fight against poverty in developing countries. An innovational tool that has been introduced by mobile platform removes barrier to financial inclusion of the poorest of the poor and links them with conventional bank sector. Once poor people have access to cost-effective electronic means of payments such as M-PESA, they could, in principle, be profitably marketable subjects by a range of financial institutions.
Chave de Referencia
chmielewski2014mobileacta Use esta chave para citacao automatica no manuscrito ao usar SciMatic Gerenciador de Manuscritos ou Gerenciador de Teses
Autores Piotr Chmielewski
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Periodico acta universitatis lodziensis folia oeconomica
Ano 2014
DOI
DOI nao encontrado
URL
https://czasopisma.uni.lodz.pl/foe/article/view/147
Palavras-chave
neoplasms. tumors. oncology. including cancer and carcinogens diseases of the respiratory system finance electronic computers. computer science law in general. comparative and uniform law. jurisprudence marketing. distribution of products

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