An Architecture for Anonymous Mobile Coupons in a Large Network

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ID: 48394
2016
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Abstract
A mobile coupon (m-coupon) can be presented with a smartphone for obtaining a financial discount when purchasing a product or a service. M-coupons are a powerful marketing tool that has enjoyed a huge growth and diffusion, involving tens of millions of people each year. We propose an architecture which may enable significant improvements over current m-coupon technology, in terms of acceptance of potential customers and of marketing actions that become feasible: the customer does not need to install any dedicated app; an m-coupon is not bound to any specific device or customer; an m-coupon may be redeemed at any store in a set of potentially many thousands of stores, without any prior arrangement between customer and store. We are not aware of any proposal with these properties.
Reference Key
bartoli2016anjournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Bartoli, Alberto;Medvet, Eric;
Journal journal of computer networks and communications
Year 2016
DOI
DOI not found
URL
http://dx.doi.org/10.1155/2016/2349148
Keywords
neoplasms. tumors. oncology. including cancer and carcinogens diseases of the respiratory system electronic computers. computer science law in general. comparative and uniform law. jurisprudence

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