Can Reverse Innovation Accelerate the Growth of Global Companies?

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ID: 48365
2017
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Abstract
The purpose of this paper is to explain the importance of reverse innovation for the growth of global companies. According to literature review, reverse innovation affects the growth of global companies both in developing and developed countries. Thus, it is suggested that global companies should open R&D centers in developing countries to conduct researches to tailor new products for their needs. When these products succeed, they can offer them to other developing and developed countries to continue to grow in the long run. They can fill out market niches which represent unmet demands of price sensitive and not wealthy customers in developing countries. It can be concluded that reverse innovation can accelerate the growth of global companies.
Reference Key
karabulut2017caninternational Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Karabulut, Ahu Tuğba;
Journal international journal of commerce and finance
Year 2017
DOI
DOI not found
URL
http://ijcf.ticaret.edu.tr/index.php/ijcf/article/view/57/pdf_41
Keywords
economics as a science finance commerce management. industrial management

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