Customer referencing as business actor engagement behavior – Creating value in and beyond triadic settings
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2019
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| Reference Key |
jaakkola2019customerindustrial
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|---|---|
| Authors | Jaakkola, E. |
| Journal | industrial marketing management |
| Year | 2019 |
| DOI |
10.1016/j.indmarman.2018.06.014
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| URL | |
| Keywords | Keywords not found |
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