YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania

Clicks: 273
ID: 44247
2019
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Ranked #2 of 4 articles by views in electronic journal of information systems in developing countries

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Abstract
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Reference Key
duffett2019youtubeelectronic Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Duffett, R.
Journal electronic journal of information systems in developing countries
Year 2019
DOI
10.1002/isd2.12094
URL
Keywords Keywords not found

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