Marketing history from below: towards a paradigm shift in marketing historical research

Clicks: 194
ID: 37241
2015
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Reference Key
schwarzkopf2015marketingjournal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Schwarzkopf, S.
Journal journal of historical research in marketing
Year 2015
DOI
10.1108/JHRM-06-2015-0021
URL
Keywords Keywords not found

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