How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’

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ID: 35020
2019
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champlin2019howinternational Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Champlin, S.
Journal international journal of advertising
Year 2019
DOI
10.1080/02650487.2019.1615294
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