When a stigmatized brand is doing good: the role of complementary fit and brand equity in cause-related marketing

Clicks: 268
ID: 35019
2019
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Combines engagement data with AI-assessed academic quality
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choi2019wheninternational Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Choi, J.
Journal international journal of contemporary hospitality management
Year 2019
DOI
10.1108/IJCHM-10-2018-0806
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Keywords Keywords not found

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