Impact of Public Relations on Corporate Communication by Using Faceebook and Instagram as Digital Platforms

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ID: 337042
2024
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Ranked #718 of 953 articles by views in Pakistan Social Sciences Review

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Abstract
Corporate communication is one of the best strategy of public relations in this digital era to maintain a harmonious relationship between corporate brands and their consumers via digital platforms. This study investigates how corporate brands (clothing, food, banking, and telecommunication) using Facebook and Instagram as digital platforms for effective public relations and how frequently they are using these digital platforms for uploading their promotional messages. Quantitative content analysis has been applied to collect the data. Overall 24 digital corporate pages (12 from Facebook and 12 from Instagram) have been analyzed. Two way symmetrical model has been used to have a better insight of the topic. It is concluded that digital platforms (Facebook and Instagram) are being used by corporate brands for the purpose of harmonious relationship with their consumers in Pakistan, due to which corporate brands are more concerned to update their official digital pages and show their digital appearance.
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imported_1793231349_6ae289f5d5abc Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Noshina Saleem
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Journal Pakistan Social Sciences Review
Year 2024
DOI
10.35484/pssr.2024(8-II)68
URL
https://ojs.pssr.org.pk/journal/article/view/702
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