Beyond Laughter: Unpacking Political Discourse in Pakistan through the Lens of Facebook Political Memes

Clicks: 7
ID: 336950
2024
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal
Emerging

Ranked #662 of 953 articles by views in Pakistan Social Sciences Review

Most read Least read

Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 953 in total.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
Political memes play a vital role in contributing to contemporary politics and in Pakistan; several political memes can be seen on social networking sites every day. In addition, the perception of public participation in politics has expanded in recent years and now, people especially youth prefer to use social media to share their political thoughts. Based on this observation, this research examines the recurring themes found within political memes and the role of memes in initiating political discourse. Thematic analysis has been conducted in this study and three Facebook pages having high and medium-range followers have been filtered out by applying keywords such as ‘political memes’, ‘political memes in Pakistan’, and ‘top political meme pages in Pakistan’. Over all 76 political memes have been extracted from these pages and analyzed based on their link to political leaders and political personalities. Memes related to the top three political parties and their leaders including Pakistan Muslim League (PMLN), Pakistan Tehreek-e-Insaf (PTI), and Pakistan Peoples Party Parliamentarians (PPPP) have been examined. The study concludes that memes have the potential to propagate political ideologies among social media users. They are a vital source of political participation and depict the interest of people in different political and national issues. For future research, pictorial elements used in a meme such as the position of the texts, image, camera angle, and other aspects can be analyzed as well to study political memes more deeply.
Reference Key
imported_1793231272_6ae289a828a0c Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Noshina Saleem
Are you one of these authors? Claim your profile
Journal Pakistan Social Sciences Review
Year 2024
DOI
10.35484/pssr.2024(8-II)07
URL
https://ojs.pssr.org.pk/journal/article/view/513
Keywords Keywords not found

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.