Incidental Exposure to the Political Contents on Social Media and Political Participation in Pakistan

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ID: 336944
2024
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Ranked #659 of 953 articles by views in Pakistan Social Sciences Review

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Abstract
The study aimed to investigate the association between incidental exposure on social media political contents and political participation. Social networking sites play an important role in political participation. While existing literature extensively explores the impact of social media on political engagement in Pakistan, there is a notable gap in understanding the influence of incidental exposure on social media on political participation. In this Research quantitative research design was used. A survey method was used to collect data from the chosen sample of 300 respondents. The data was collected online through purposive sampling. The findings of the study reveal that people mostly use YouTube, Facebook and Instagram. Furthermore, Incidental exposure on social media leads to political information acquiring and also leads people to participate in political activities. This study underscores their capacity to engage individuals previously disinterested in politics. These platforms emerge as catalysts for political involvement, particularly in the context of Pakistan
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imported_1793231267_6ae289a33376e Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Malik Adnan
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Journal Pakistan Social Sciences Review
Year 2024
DOI
10.35484/pssr.2024(8-II)01
URL
https://ojs.pssr.org.pk/journal/article/view/507
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