The Effects of Marketing Management on Organizational Performance

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ID: 336496
2025
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Ranked #422 of 953 articles by views in Pakistan Social Sciences Review

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Abstract
This study examine the effects of marketing management on organizational performance. This research employee a quantitative approach to assess the effects of marketing on organizational performance. Furthermore, the sampling technique used in this study is simple random sampling and the ordinary least square an estimation technique is used to analyze the findings of the study. The findings demonstrate that 1% increase in the marketing management would cause 30.2 percent increase in the organizational performance. Thus, the effects of marketing management on organizational performance is positive and significant. The “F” value shows that the developed model is good fit. The F-calculated value is 52.77 that is greater than the tabulated value, which is 4.84. Thus, the overall model is significant. The findings recommend that the targeted organization should pay attention toward marketing management to rise their sales.
Reference Key
imported_1793230830_6ae287ee3e887 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Ataullah Muneeb
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Journal Pakistan Social Sciences Review
Year 2025
DOI
10.35484/pssr.2025(9-III)18
URL
https://ojs.pssr.org.pk/journal/article/view/1052
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