A Multimodal Analysis of Human-Generated and Machine-Generated Advertisements in Pakistan

Clicks: 7
ID: 336458
2025
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal
Emerging

Ranked #408 of 953 articles by views in Pakistan Social Sciences Review

Most read Least read

Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 953 in total.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
This research aims to investigate the multimodal analysis of both Pakistani human-generated and machine-generated advertisements through visual and textual analysis. Advertisements have been defined by many scholars as how they play a huge role in shaping identity and helping people communicate their ideas. Several studies have been conducted comparing human-created ads and AI-created ads separately. However, the study used a qualitative yet comparative research design to explore the matter comprehensively. This research study chose 40 advertisements in total, comprising 20 human-generated advertisements taken from Social Media Platforms and 20 machine-generated advertisements taken from ChatGPT4 and DeepSeek. The study incorporated both English and Urdu-language-based advertisements. Furthermore, the study used Python and its libraries to analyze the linguistic and visual expressions in the advertisements. Conclusively, the findings showed that human-generated advertisements took control over machine-generated advertisements in terms of emotional resonance, cultural and social relevance. In total, the research suggested that AI had still had zero capacity to replace cultural insight and emotional connection ability.
Reference Key
imported_1793230793_6ae287c987276 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Badriah Khaleel
Are you one of these authors? Claim your profile
Journal Pakistan Social Sciences Review
Year 2025
DOI
10.35484/pssr.2025(9-III)06
URL
https://ojs.pssr.org.pk/journal/article/view/1035
Keywords Keywords not found

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.