Factors Influencing Trust for Online Buying Behavior in Pakistan

Clicks: 7
ID: 336297
2026
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal
Emerging

Ranked #351 of 953 articles by views in Pakistan Social Sciences Review

Most read Least read

Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 953 in total.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
This paper explores the effect of transaction security, data privacy, guaranteed return policy, and perceived web image on the development of online trust and the effect of the trust on online buying intention in Daraz.PK, one of the most popular e-commerce websites in Pakistan. Based on the previous study, this study fills a gap in the Pakistani context where the problem of trust and awareness is a constraint to the growth of online shopping. The correlational research design was applied in order to gather data on 500 respondents using a structured questionnaire with a five-point Likert scale. Reliability and regression analyses established that all the four factors have significant effect on online trust which has a strong positive influence on online buying intention. The results have emphasized the importance of trust-building factors in improving consumer confidence and increasing the use of e-commerce. It is recommended that businesses should concentrate on safe, privacy-aware and convenient online platforms to increase customer confidence and online shopping habits, which leads to economic development in Pakistan.
Reference Key
imported_1793230654_6ae2873e27b1f Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Sheikh Muhammad Fakhre Alam Siddiqui
Are you one of these authors? Claim your profile
Journal Pakistan Social Sciences Review
Year 2026
DOI
10.35484/pssr.2026(10-II)02
URL
https://ojs.pssr.org.pk/journal/article/view/1250
Keywords Keywords not found

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.