Multimodal Meaning-making: A Stylistic Analysis of the Use of Semiotic Resources in Magazine Covers

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ID: 336291
2022
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Ranked #159 of 1,121 articles by views in Pakistan Languages and Humanities Review

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Abstract
Magazine covers are rarely the topic of linguistic research, despite the enormous academic interest in linguistics. It is especially remarkable, given that the top page is the standard contact text and combines verbal and visual cues to deliver sophisticated and persuasive messages. This study focuses on the multimodal stylistic analysis of the cover pages of magazine covers drawn from two genres, i.e., fashion and political & international relations. The analysis was made by applying the Multimodal Discourse Analysis (MCDA). The research identifies that using particular modes, modalities, color schemes, visuals, and linguistic components on magazine covers significantly contributes to meaning-making. The study's findings reveal that Pakistani and International magazines vary in their use of multimodal resources for the stereotypical representation of females and politicians. The current study is expected to help future scholars better understand the discursive construction of social identities through multimodal media.
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imported_1793230649_6ae28739bba0f Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Muhammad Irfan
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Journal Pakistan Languages and Humanities Review
Year 2022
DOI
10.47205/plhr.2022(6-III)71
URL
https://ojs.plhr.org.pk/journal/article/view/509
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