Impact of Functional, Social and Emotional Values for Consumption Values on Green Purchase Behavior among Youth: Empirical Study of Cosmetic Sector of Quetta-Pakistan

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ID: 336236
2022
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Abstract
The theory of consumption values is used in this study to identify the variables that affect consumer behaviour while purchasing green products. And the Impact of Functional, Social and Emotional Values for Consumption Values on Green Purchase Behavior Among Youth of Quetta city. When analyzing the data from a questionnaire survey, one-way analysis of variance and multiple regression are used. The data was analyzed through SPSS. Descriptive Statistics was used to explain the data and regression analysis was used to check the effect of independent variables on dependent variable. Pearson correlation test was used to check the relationship among variables. We concluded that there is a positive relationship between green purchase behavior, functional value, social value and emotional value.
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imported_1793230600_6ae28708d1939 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Muhammad Danish
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Journal Pakistan Languages and Humanities Review
Year 2022
DOI
10.47205/plhr.2022(6-III)19
URL
https://ojs.plhr.org.pk/journal/article/view/186
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