A Multimodal Discourse Analysis of Laundry Detergent Advertisements in Pakistan

Clicks: 7
ID: 336145
2023
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal
Emerging

Ranked #912 of 1,121 articles by views in Pakistan Languages and Humanities Review

Most read Least read

Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 1,121 in total.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
This research conducts a comprehensive multimodal discourse analysis of the language employed in television advertisements. Advertising, as the engine of commerce, plays a critical role in the success of a company in this increasingly commercialised society. The objectives of present research are to explore how Pakistani laundry detergent advertisements influence people, and how these ads change their way of thinking. This study examines Pakistani laundry detergents and their slogans to attract consumers. The research employs a qualitative approach, primarily utilizing the Multimodal Discourse Analysis framework developed by Kress and Leeuwen in 1996. This framework enables a thorough examination of visual elements in the selected materials, deciphering three fundamental meanings: representational, interactional, and compositional. The research unveils the significant impact of Pakistani laundry detergent advertisements on shaping consumers’ perceptions and behaviors. It exposes the intricate strategies employed by detergent advertisers to promote their products and engage with their target audience.
Reference Key
imported_1793230516_6ae286b4d1e86 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Maryam Abdul Rehman
Are you one of these authors? Claim your profile
Journal Pakistan Languages and Humanities Review
Year 2023
DOI
10.47205/plhr.2023(7-III)71
URL
https://ojs.plhr.org.pk/journal/article/view/668
Keywords Keywords not found

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.