Sentiment Analysis of YouTube Comments on the Movie 'Zindagi Tamasha': Evaluating Public Perception and Social Impact Post-Ban

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ID: 335786
2024
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Abstract
This paper aims to evaluate public opinion and understand the social consequences in the digital sphere after banning the movie "Zindagi Tamsha” (Circus of Life). It is a sad story of a character named “Rahat Khawaja”, a practising Muslim who accidentally faces ridicule because of a viral video in which he dances at a wedding reception. The study utilizes quantitative and qualitative methodology, employing computational linguistic tools and psychoanalysis to analyze sentiments conveyed in the comments on YouTube. The feelings represented in the comments are quantitatively classified into three categories: positive, neutral, and negative. The breakdown indicates that out of 3,885 comments, 1,921 are categorized as positive, 1,737 as neutral, and 227 as negative. According to qualitative analysis, banning the movie has emerged as a significant subject of disagreement, eliciting diverse opinions encompassing endorsement and censure. Policymakers and cinema regulators should promote discourse and interaction to address and reduce sociopolitical tensions indicated by this study.
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imported_1793230062_6ae284eed5944 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Ikhtiar Ahmed Khoso
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Journal Pakistan Languages and Humanities Review
Year 2024
DOI
10.47205/plhr.2024(8-II)29
URL
https://ojs.plhr.org.pk/journal/article/view/853
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