Linguistic Landscape Analysis of Shop Sings: A Case Study

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ID: 335745
2024
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Ranked #652 of 1,121 articles by views in Pakistan Languages and Humanities Review

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Abstract
The present study is conducted in Lahore, a metropolitan city in Pakistan, to discover the language the shop owners use to write the shop signs of their shops. The researchers used an observation sheet and interview to collect data and used analytic induction by Miles, Huberman, and Saldana (2014) to analyze the data. The researchers took photos of the shops and interviewed twenty shopkeepers to know the reasons for using English and Urdu. The findings revealed that the overwhelming reason for using the English language was to be unique, followed by the reason that it is a common trend to write shop signs in English. A different finding that did not match the findings of previous studies was the response of the computer shop owners. They said that they use English first because of the customers. They prefer English names because they do not know the translation of English words related to computers.
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imported_1793229983_6ae2849f467ad Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Muhammad Nadeem Anwar
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Journal Pakistan Languages and Humanities Review
Year 2024
DOI
10.47205/plhr.2024(8-I)42
URL
https://ojs.plhr.org.pk/journal/article/view/792
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