Role of Social Media VS Traditional Media in Shaping Public Opinion in Pakistan in the Era of AI-Generated Content

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ID: 335254
2026
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Ranked #334 of 953 articles by views in Pakistan Social Sciences Review

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Abstract
The purpose of this study to investigate the impact of traditional media and social media on public opinion in the context of AI generated content. In digital era AI generated content influence public opinion through misinformation, deep fakes. This research examine how artificial intelligent has transformed the communication through newspaper, television, Instagram, twitter'X, YouTube, TikTok in shaping public attitudes and influencing decision making. Using a quantitative methodology and data were collected through online survey from 400 participants. The findings show that most citizens use social media than traditional media or misinformation negatively effects the public trust. Moreover, this study also suggest a strong need of media literacy, ethical use of AI regulation, and ethical government policy to control misuse of AI generated content in Pakistan.
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imported_1793229402_6ae2825a73798 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Mobeen Waqar
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Journal Pakistan Social Sciences Review
Year 2026
DOI
10.35484/pssr.2026(10-III)05
URL
https://ojs.pssr.org.pk/journal/article/view/1308
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