Breaking Barriers, Building Dreams: Exploring the Real-Life Struggles and Strengths of Female Entrepreneurs: A Case Study of Sargodha

Clicks: 6
ID: 334336
2025
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal
Emerging

Ranked #1,039 of 1,064 articles by views in Annals of Human and Social Sciences

Most read Least read

Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 1,064 in total.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
This study explore the barriers, motivating factors, and supportive mechanisms influencing female entrepreneurship in the semi-urban context of Sargodha, Pakistan.Female entrepreneurs in Pakistan face gendered social norms, cultural constraints, and limited institutional support, impacting their entrepreneurial journeys. A qualitative case study approach was adopted, using in-depth interviews with ten female entrepreneurs from sectors such as manufacturing, retail, education, and beauty services. Thematic analysis revealed six key themes: psychological resilience, work-life balance, financial constraints, family support, gendered norms, and institutional/community support. While patriarchal norms limit access to resources and mobility, support from fathers, spouses, and institutions like the Women Chamber of Commerce enabled business success. To address these challenges, the study suggests improving access to finance, expanding institutional outreach, providing mentorship, increasing financial literacy, promoting role models, and dismantling harmful stereotypes through inclusive policies and community awareness. These measures are crucial for fostering sustainable and inclusive female entrepreneurship in Pakistan.
Reference Key
imported_1793227080_6ae279484e7cf Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Zoraiz Tahir, Yusra Javed, Suleeman Hussian
Are you one of these authors? Claim your profile
Journal Annals of Human and Social Sciences
Year 2025
DOI
10.35484/ahss.2025(6-II)38
URL
https://ojs.ahss.org.pk/journal/article/view/1010
Keywords Keywords not found

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.