The Role of Soft Power in Modern Diplomacy A Case Study of Pakistan

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ID: 334249
2026
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Abstract
This study aims to investigate and highlight the role of soft power in modern diplomacy, focusing on international relations, exploring economic and intellectual influence to meet diplomatic goals. Soft power itself is an undermined paradigm and currently, it requires more understanding than ever, because unlike sophisticated coercive power, it strengthens a country’s image and makes its policies more acceptable globally, advocating the message of peace and prosperity not oppression and compellence. This study in particular explores Pakistan’s soft power strategies, enlightens its effectiveness in achieving foreign diplomacy objectives and discusses loopholes. Strengthening soft power can enhance Pakistan’s image at international level. This study demonstrates Pakistan’s soft power resources, initiatives and challenges making it clearer that what’s have been done so far in shaping the country’s global identity and what are the areas, still to focus on.
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imported_1793226848_6ae27860874c3 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Husna, Ansa Asghar, Abdul Qayoom Sohoo
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Journal Annals of Human and Social Sciences
Year 2026
DOI
10.35484/ahss.2026(7-I)11
URL
https://ojs.ahss.org.pk/journal/article/view/1173
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