EP9.24 Social Media Use in Big Ten Conference Sports Medicine Surgeons

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ID: 331141
2026
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Abstract
Abstract Purpose To evaluate the presence, engagement, and content trends of Big Ten Conference sports medicine surgeons across major social media platforms, with the goal of understanding how academic orthopedic surgeons utilize social media for professional branding, patient education, and research. Methods A cross-sectional analysis was performed of sports medicine surgeons affiliated with Big Ten institutions. Faculty rosters were obtained from official departmental websites. Social media presence was assessed across Instagram, Twitter (X), and LinkedIn. Data collected included account presence (yes/no), number of followers, post volume, and content type (educational, research, personal). Data were gathered between May 2024 and June 2025. Analyses included descriptive statistics, Wilcoxon rank-sum tests, and chi-square tests. Skewed data are reported asmedians with interquartile ranges (IQRs). Results Ninety-four surgeons were included. LinkedIn was the most common platform (75.5%), followed by Instagram (52.1%) and Twitter (40.4%). Instagram had the highest user engagement and follower counts, with a median of 424 followers (IQR 195–901), compared to 395 (IQR 135–812) on LinkedIn and 124 (IQR 32–470) on Twitter. Instagram also had more frequent personal posts (median 1 [IQR 0–3]) versus 0 on both LinkedIn and Twitter (p < 0.0001). Personal content generated the highest engagement, with 89 interactions per 1,000 followers. Female surgeons were more likely than male surgeons to have accounts across all platforms, including Instagram (64.7% vs. 49.4%) and LinkedIn (82.4% vs. 74.0%). Conclusion Instagram was the most actively utilized and engaging platform among Big Ten sports medicine surgeons, with personal content driving the most interaction. Despite broad platform presence, surgeons rarely posted educational or research-focused material, suggesting social media remains an underutilized tool for academic and patient outreach. Broader studies are needed to evaluate trends nationally.
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Authors Andrea M. Spiker, Collin Nguyen, Jack Drake, Scott Hall, Samuel J. Mosiman, Eric Cotter
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Journal Journal of hip preservation surgery
Year 2026
DOI
10.1093/jhps/hnag043.504
URL
https://doi.org/10.1093/jhps/hnag043.504
Keywords Keywords not found

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