The Final Countdown: Temporal Frames of Environmental Threats

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ID: 319719
2026
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Abstract
Abstract Scientists, NGOs, companies, and the press typically communicate temporal predictions about environmental threats in terms of the calendar date by which the threat is expected to occur (e.g., “Water shortage in the UK by 2040”). However, across eight online studies and a field experiment, we find that referring instead to the amount of time left until the threat (e.g., “Water shortage in the UK within 20 years”) makes the threat feel temporally closer. Consequently, using time-left frames increases consumer engagement with environmental issues and support for pro-environmental causes. This effect arises because time-left framing makes individuals feel as though time is counting down toward the threat.
Reference Key
openalex_W7167478348 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Özlem Tetik, David Faro
Journal journal of consumer research
Year 2026
DOI
10.1093/jcr/ucag018
URL
https://doi.org/10.1093/jcr/ucag018
Keywords Keywords not found

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