Multi-Experience Framing: The Mere Perception of Experiencing Multiple Stimuli Increases Enjoyment

Clicks: 10
ID: 319512
2026
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal
Steady

Ranked #22 of 197 articles by views in journal of consumer research

Most read Least read

Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 197 in total.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
Abstract Hedonic experiences often involve multiple components that are experienced simultaneously. When watching a video clip, for instance, consumers simultaneously experience acoustic and visual elements. The authors study how framing the same experience as either a single whole (single-experience framing) or as a combination of multiple simultaneous experiences (multi-experience framing) shapes hedonic enjoyment. Across 12 studies that span a variety of consumption contexts (e.g., food, videos, music, paintings, games), this work shows that multi-experience framing increases consumers’ enjoyment of the experience and also affects consequential choices such as the willingness to continue the experience. This enjoyment boost occurs because multi-experience framing leads consumers to invest more attention into the experience. The authors also establish two boundary conditions for this effect: multi-experience framing does not boost enjoyment if consumers already pay high attention to the experience for other reasons (e.g., extrinsic rewards) or when the experience is negatively valenced. By investigating how the framing of experiences as multiple simultaneous components shapes hedonic enjoyment, these findings extend existing research on gestalt psychology, partitioning, and bundling further into the hedonic domain. This simple, yet effective, framing manipulation can help marketers, policymakers, and everyday people to maximize the hedonic enjoyment for various commonplace experiences.
Reference Key
openalex_W7167102861 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Ceren Sahin, Anika Stuppy, Robert W. Smith
Journal journal of consumer research
Year 2026
DOI
10.1093/jcr/ucag017
URL
https://doi.org/10.1093/jcr/ucag017
Keywords Keywords not found

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.