May Measurement Month 2023: results of an opportunistic blood pressure screening campaign in Italy

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ID: 317141
2026
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Abstract
Abstract The May Measurement Month (MMM) campaign was conducted in Italy in 2023 to raise awareness of raised blood pressure (BP). Adults aged ≥ 18 years were recruited through convenience sampling. Three seated BP readings were taken on each participant, and a questionnaire collected information on demographics, lifestyle factors, and comorbidities. Hypertension was defined as a systolic BP ≥ 140 mmHg or diastolic BP ≥ 90 mmHg or being on BP-lowering medication. Controlled BP was defined as being on BP-lowering medication with a BP <140/90 mmHg. Multiple imputation was used to estimate missing BP readings. In total, 2492 were screened, with a mean age of 58.7 years and 52.6% were female. Their mean BP was 128.4/77.8 mmHg. Globally, 1260 participants (50.6%) had hypertension, of whom 946 (75.1%) were aware, and 885 (70.2%) were on antihypertensive medication. Among treated individuals, 64.3% had controlled BP; of all participants with hypertension, 45.2% had controlled BP. The MMM campaign in Italy identified a substantial number of participants with untreated or inadequately treated hypertension and a high prevalence of lifestyle-related cardiometabolic risk factors. Awareness-raising campaigns that educate and empower patients are essential for effective cardiovascular prevention.
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Authors Rita Del Pinto, Claudia Agabiti Rosei, Thomas Beaney, Gabriele Kerr, Claudio Ferri, María Lorenza Muiesan
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Journal European heart journal supplements : journal of the European Society of Cardiology
Year 2026
DOI
10.1093/eurheartjsupp/suag072
URL
https://doi.org/10.1093/eurheartjsupp/suag072
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