Data-Driven Marketing: Leveraging Big Data in Decision-Making

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ID: 312574
2023
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Ranked #34 of 48 articles by views in International Journal of Multidisciplinary Research

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Abstract
In the digital era, data-driven marketing has emerged as a crucial paradigm enabling organizations to enhance decision-making processes by leveraging big data analytics. This paper explores the integration of big data in marketing strategies, emphasizing how data-driven approaches optimize customer targeting, improve campaign effectiveness, and increase return on investment (ROI). The study highlights challenges faced by Pakistani firms in adopting big data for marketing decisions and suggests frameworks for effective implementation. Empirical insights from Pakistani industries demonstrate the transformative impact of big data on marketing decisions, fostering competitive advantages in dynamic markets.
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imported_1777025360_69eb4150bc45d Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Usman Tariq, Abdul Rehman
Journal International Journal of Multidisciplinary Research
Year 2023
DOI
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URL
https://theijmr.com/index.php/ijmr/article/view/3
Keywords Keywords not found

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