CUSTOMER RELATIONSHIP MANAGEMENT IN THE AGE OF AI

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ID: 312551
2023
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Abstract
The integration of Artificial Intelligence (AI) into Customer Relationship Management (CRM) has revolutionized how businesses interact with customers, enabling personalized experiences, efficient data management, and predictive insights. This study explores the impact of AI on CRM practices, focusing on the adoption challenges, technological advancements, and benefits for Pakistani businesses. Key AI tools such as chatbots, machine learning algorithms, and predictive analytics have enhanced customer engagement and satisfaction. The paper provides a comprehensive overview of AI-driven CRM frameworks, highlighting real-world applications in Pakistan’s service sector. The study also identifies barriers such as data privacy concerns and infrastructural limitations and suggests strategic recommendations for effective AI-CRM integration.
Reference Key
imported_1777025254_69eb40e68dd20 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Dr. Faizan Ahmad, Ms. Sara Khan
Journal International Journal of Multidisciplinary Research
Year 2023
DOI
DOI not found
URL
https://theijmr.com/index.php/ijmr/article/view/10
Keywords Keywords not found

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