The Power Of Entertainment Multiple Sources Of Information To Improve People'S Habits

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ID: 312387
2024
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Abstract
There is strong evidence that the media, particularly entertainment broadcast media, has had a significant impact on changing reproductive behaviour and supporting the implementation of various health policies in a number of countries. Soap operas have been shown to have a significant impact on audience attitudes and behaviours in relation to the adoption of family planning methods and the prevention of HIV/AIDS transmission in several different countries, including Brazil, Ethiopia, India, Kenya, Mexico, Niger, Nigeria, Rwanda, St. Lucia, and Tanzania (1, 2, 3, 4, 5, and 6). Serial dramas allow viewers to develop a deeper emotional connection with the characters over the course of the story than either documentaries or one-off plays. Furthermore, characters can change their views on a wide range of issues in a gradual and believable response to skillfully created narrative elements. The importance of not underestimating the effects of entertainment shows cannot be overstated, since they have a far greater effect on viewers' values and behaviour than instructional content found in documentaries. In addition, the dramatic tension helps viewers internalise the story's lessons. The differential recall of spatial information between September 11, 2001, and a typical day exemplifies this phenomena. Albert Bandura, a psychologist at Stanford University, proposed the social learning hypothesis (7), which states that vicarious learning, or learning from others through observation and imitation, has a substantial effect on the formation of attitudes and behaviours. Mass media role models have an impact on society that is comparable to that of parents and peers.
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Authors Hamza Ahmad
Journal Social Sciences & Humanity Research Review
Year 2024
DOI
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URL
https://sshrr.online/index.php/4/article/view/27
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