Social Media Use and Effects on Islamic Cultural Values among University Students: A Case Study of South Punjab, Pakistan

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ID: 310988
2021
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Abstract
Pakistan is Islamic country and has multi-colour culture rich with Islamic values. Each society identified with its cultural values. Youth considered as identified symbol of any society, hence cultural values adopted by youth reflect the shadow of culture of that society. Current study was aimed to explore Islamic cultural values and effects of social media on university students. Study was thematically related to Social Learning Theory, Cultivation Theory and Uses and Gratification Theory. Study was survey based, population of study was south Punjab and target public was university students. The results of study revealed that social media is most popular tool among university students and attracting students towards new fashion trends and styles and keeping far away youth to Islamic cultural and religious values.
Reference Key
imported_1769979977_697fc04927bb7 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Sajjad Khan
Journal Pakistan Journal of Islamic Research
Year 2021
DOI
DOI not found
URL
https://pjir.bzu.edu.pk/index.php/pjir/article/view/108
Keywords Keywords not found

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