Enhancing Online Marketing Strategy with Digital Advertising

Clicks: 2
ID: 310633
2024
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal
Emerging

Ranked #407 of 409 articles by views in International Journal of Science and Social Science Research

Most read Least read

Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 409 in total.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
The rise of the Internet has changed the way business is done, especially in retail stores, with the proliferation of business models that use e-commerce to process transactions. The purpose of this study is to investigate best practices for implementing online advertising to motivate consumers to make purchases. Furthermore, this study adopted descriptive research method with validation. The sample size was 96 customers and the subjects of this study are users in Raipur city. The results show that the use of online advertising has a direct impact on customers' willingness to purchase through the , website. The rapid development of information technology has influenced the community to support business activities, large and small, and to make them widely recognized worldwide. The most obvious impact is the increased awareness as well as the potential for increased sales and profits. Digital marketing is one of the most influential marketing mediums. Using Digital Marketing this case is especially social networks in each electronic trade. Particularly at the time, applications for increased sales. Therefore, the globalization of social networks has affected sales quickly compare with older sales methods. Digital Marketing it is considered the best media and it can effectively and dramatically increase sales.
Reference Key
imported_1768940187_696fe29b5e815 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Rachana Nigam
Journal International Journal of Science and Social Science Research
Year 2024
DOI
10.5281/zenodo.14872389
URL
https://www.ijsssr.com/j/article/view/123
Keywords Keywords not found

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.