A Review on Factors and Proposal of a Model Influencing Online Consumer E-Satisfaction and E- Trust

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ID: 310616
2024
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Abstract
Several frameworks exist to model how online marketing strategies impact customer trust, satisfaction, and loyalty. Understanding customer behavioral factors is crucial for online vendors to maximize profits, particularly in areas such as trust, satisfaction, and loyalty. Ultimately, customer loyalty is essential for the success and survival of online marketing initiatives..This study aims to investigate the key factors that contribute to building customer loyalty towards online retailers. With the rapid growth of internet users and e-marketers, it is essential to examine the influence of website quality on customer satisfaction and loyalty in the e-commerce context.
Reference Key
imported_1768940095_696fe23fa61b1 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Shuvendu Dey
Journal International Journal of Science and Social Science Research
Year 2024
DOI
10.5281/zenodo.14267107
URL
https://www.ijsssr.com/j/article/view/177
Keywords Keywords not found

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