A Research on “The Paradigm Shifts of Marketing from 1.0 to 5.0”: With Special Reference to Marketing shifts in the FMCG sector

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ID: 310390
2023
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Abstract
"Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management." Marketing involves the creation and satisfaction of needs and desires. With the recent lifestyle change, the consumer's buying behavior also varies. Such variations bring shifts in the marketing paradigms to enhance the effectiveness of the product and its reach. From being commodity focused to Institutional focused to Functional focused to Managerial focused to finally being Socially focused, Marketing goes through a paradigm shift Objective: The study aims to analyze the shifts in marketing in the field of Fast Moving Consumer Goods. There are many significant changes in the strategies for marketing, Fast Moving Consumer Goods in such a manner that helps the GDP growth besides the brand's growth. From being product oriented to being technological and socially responsible, the brands change their strategies to promote and sell themselves along with CSR activities. Research Methodology: The research is entirely based on secondary data and is exploratory. The method used to find out acceptable research gaps is Content Analysis. Practical Implementation: The study's findings will help marketers understand the shifts in marketing and identify the current trends that promote brands positively and effectively. It also clarifies the impact of CSR activities on the brand image.
Reference Key
imported_1768931302_696fbfe68b7ae Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Aqsa Khalid
Journal International Journal of Science and Social Science Research
Year 2023
DOI
10.5281/zenodo.13375747
URL
https://www.ijsssr.com/j/article/view/29
Keywords Keywords not found

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