Mobile Apps and Sports: Driving Fan Engagement Through Sports Communication

Clicks: 29
ID: 309610
2025
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Abstract
The study assessed mobile apps and sports: driving fan engagement through sports communication. These mobile apps are social media platforms such as Facebook, Twitter, etc. The study was anchored on the Uses and Gratifications theory. The Library Research method was adopted for the execution of the study. Previous studies on the same scope were empirically reviewed to provide more insight on the topic of discussion. There rea numerous social media platforms which sports organizations use in driving fan engagement and they include but not limited to: Facebook, Twitter (X), Instagram, YouTube, etc. The study concluded that fans feels emotionally connected and a sense of physical connection despite the distance, with their favorite teams and athletes. In addition, sports fans are able to use their platforms to engage in their favourite teams post by voicing out their opinions and perceptions. The study recommended among others that sports brands should consider using their platforms for live reports of their sporting activities.
Reference Key
buike2025mobileappsandsportsd Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Buike Oparaugo
Journal International Journal of Mobile Applications and Technologies
Year 2025
DOI
10.51137/wrp.ijmat.2024.bomt.45646
URL
https://www.wr-publishing.org/index.php/ijmat/article/download/142/142
Keywords Keywords not found

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